As you have probably noticed from the recent "Re-Do Your Studio Month" blog posts, one of the most successful ways for a photographer to sell their products is to SHOW THEM! Now depending on your experience level, this may either be a completely new idea or one of your tried and true mottoes.
The concept of "Show and Sell" can help you boost your studio revenues, and encourage your client to request the large canvas or framed prints that you have on display. Without seeing the product displayed in person, how will they visualize the various sizes and options that you are throwing at them? Lets face it, most people are visual thinkers. Put the product in front of them, and they will instantly start to visualize how it will look on their mantle, above the couch, or next to the bed.
Lets take a look at how our featured "Re-Do Your Studio" Photographers decided to show what they sell...
Lisa does a great job of showing off her gorgeous press printed books. Lisa also understands the importance of having great displays in her studio, "I am thrilled with the results of the entryway in my studio that displays all the creative ways for my clients to order their pictures."
As you can see below, Jen has a collage of one of our newest products, White Stand Out Mounted Prints. (watch for these to be offered soon!)
Jen also noted the importance of showing what you hope to sell, "Welcoming prospective clients into my studio has never been more exciting or inviting. Displaying canvas wraps, framed loose prints, stand out mounts, and proof books not only showcases my work but also provides my clients ideas on how to display photos in their own home regardless of budget."
Lori utilized a corner in her studio to show off her gallery wrapped canvases and framed prints. Both options are high-quality and come ready to hang!
"...Gallery
wrapped canvas art is the top selling product in my studio, so it just made
sense to show more of what my clients love. After all, you sell what you show
and canvas is perfect for that tactile high end presentation."
Dusty displays a few of his stylish press printed cards, which can be used for a wide variety of events and occasions. It is always nice to have something your clients can take home with them after a visit to your studio.
"...now with the press products there are even more choices for a happy studio! The press printed cards are the best I have seen yet! Sturdy and crisp."
Hopefully you have found some inspiration in the recent "Re-Do Your Studio" series. With summer approaching, wedding season and senior sessions are just around the corner. So now is the time to update your studio!
Get ready to SHOW AND SELL!
